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    A product to register for needs to be defined. The variety of spaces and seating in the Private Room is excellent. I look around me and I dont see employee #1, #2 etc. You will be notified when this item is back in stock. Amenities is part of Avenel Investments Limited. Rich textures at every turn play with light and dark, a must for this lounge, which is a masterclass in how to design a lounge for a space without windows., The first class dining area adds warm jewel tones to the palette. Altogether, the four-lounge complex is a truly impressive set of new facilities that marks a strong sense of identity while remaining elegant and cultured. Clever fabric, glass and copper dividers create intimate spaces, while in a delightful change for super-premium lounges, I spy numerous comfortable chairs at tables with power sockets within reach. But we needed more than just anyone, we needed a world- class composer to produce a symphony of sound using the instrument. The new SIA batik motif was launched on March 26 via a two-minute film on SIAs Facebook page and has already been incorporated in merchandise sold on KrisShop. Image: Singapore Airlines. A beautiful feature bar echoes in its shape the iconic Gardens by the Bay columns in central Singapore, with bright white accent pieces in a starfish motif by glassmakers Lalique, who also partner with the airline for inflight glassware and amenity kits.

    The Perfume Man. By using our site you consent to the use of cookies in accordance with our Privacy Policy. With an output as diverse as exhibitions at the NYC Whitney Museum, performances by the London Sinfonietta, collaborations The batik motif pops up in delightful yet elegant ways. motif But the true magic of the Private Room comes not from its space, but from the quality of its staff and the service they offer. Customers will also be able to enjoy this signature scent at SIAs redeveloped SilverKris Lounge at Singapore Changi Airport Terminal 3, when it reopens. To be honest, it was a quite a challenge to decorate the table back then so it doesnt look too empty. Batik Flora by Singapore Airlines will be produced in the forms of reed diffusers, pillow mists, and an eau de toilette fragrance, and will be available for sale exclusively on KrisShop.com from October 2021. In April 2021, the airline launched the Sound of Singapore Airlines, a batik-inspired sonic branding comprising of three instrumental tracks played throughout the customers journey, from the SilverKris lounges to the flight cabins. Share your email to receive our monthly digest and digital issue of our Magazine. (Related: Singapore Airlines May Become the First Fully Vaccinated Airline in the World). The process behind the making of SIA's new sonic branding is explained further in a short video titled, Singapore Airlines introduces new sonic branding inspired by new batik motif. These fragments were then used to compose the melodies. Image Singapore Airlines. De Livera and musician Dominic Murcott, along with members from the SIA cabin crew and ground staff, spent several weeks developing the colour frequencies of the flowers in the batik motif into 14 sets of melodic fragments. Community. You are the greatest way to fly indeed and we will make it a scent-sational one. The First Class lounge is decorated in a set of warm neutrals, with muted jewel tones as accents in the leather, fabrics and ceiling trim. There were naysayers, people out there putting you down.

    World-expert instrument builder, composer, curator and musician. It was 2 Sep 2016, at the MAAD Pop Up market at the Red Dot Design Museum Singapore.

    Theres good reason for this deliberate decision not to update the uniform.

    Singapore Airlines updates its Iconic Batik Motif, Passenger Amenities Maintaining The Balance Yin and Yang, Singapore Airlines and Penhaligons Key Values Combine, Airlines retiring Superjumbos A380 & Jumbo Jet 747 due to Covid-19. For the design of its new lounges in Changi Airport, Singapore Airlines is drawing delightfully on the new custom-made batik motif it has been using since its introduction last year. We are proud to showcase the best of Singapore to the world. Image: Singapore Airlines. Rohan De Livera is a Sri Lankan born and D&AD award winning orchestral composer.

    Midnight Trains is thefirst French railway start-up, will re-enchant night trains in Europe thanks to its hotels on rails. This gave us some musical sketches but we needed a symphony. Cathay Pacifics London Heathrow lounge: as great as ever? We looked at synaethesia - the neurological trait or condition that results in a joining or merging of senses that aren't Where a composer would usually sit down at the piano to write, our composer would sit down with the Batik instrument to produce something more universal. Re-Enchant Night Trains in Europe with Hotels on Rails, Unilever to Introduce Recyclable Toothpaste Tubes. We're not only bringing you news, we're also venturing entertainment and streaming with Sputnik Aviation. Named Batik Flora by Singapore Airlines, the scent is designed to remind passengers of the familiar warm welcome they receive in every SIA journey.

    This achievement is all yours. Nature. Image: Singapore Airlines, Featured image credited to Singapore Airlines, Deputy Editor John Walton, an international journalist, contributes opinion and analysis to RGNs Details + Design and Nose To Tail columns.Hespecializes in cabin interiors, seating, connectivity, andpremium class service. with Heston Blumenthal and instruments built for public art. 5 years on. In addition to the latest evolution of the Singapore Airlines multi-function pod in a gorgeous dark teal, there is a new modular seat pair that features low armchairs, a shared side table and readily accessible power sockets the lounge holy grail. melody. (Related: Singapore Airlines to Trial Covid-19 Digital Travel Pass). I can still remember vividly. So, we thought, perhaps we can reinforce the overall experience by appealing to the five senses across the various stages of the customer journey, says SIA Senior Vice President Customer Experience Yeoh Phee Teik. family holidays as a child. Explore the world with Singapore Airlines, Light, refreshing and tropical, Batik Flora by Singapore Airlines uses six flowers found in its iconic batik motif and is available in two products, Story By Filter for products that are available for Singapore Airlines and Scoot passengers. To find out more, read our updated privacy policy and cookie policy, 6 cool cafs to get your coffee fix in Brisbane, Australia, Shop for lifestyle items made with retired aircraft materials at The Upcycling Project pop-up event, Step inside the newly revamped SilverKris and KrisFlyer Gold Lounges at Changi Airport, A go-to guide for travelling through Changi Airport in 2022. Co. Reg. Sonic signatures are commonly used by companies and brands to develop sounds that can be instantly associated with them. Learn on the go with our new app. The batik motifs return in various places, including in some whimsical plaster-effect reliefs behind the low rounded booths on the back wall of the expansive dining area.

    That all stems back to the heritage and native flowers of the world's garden city. Pushing the boundaries of artistic and technological innovation to produce a one-of-a-kind customer experience through sound.

    Image: Singapore Airlines, Further up and further into the lounge complex, we come to the Private Room. Its wonderful to see the latest version of these excellent pods. No. Simplifying what was an elaborate and intricate design, most commonly found on the airlines staff uniform the Sarong Kebaya, has allowed the airline to create a pattern that is better suited for digital use as well. Please be informed that the comments posted below do not necessarily reflect the views of the blog, Aviation Updates Philippines, its authors, contributors, and the community. This is part of our goal to collaborate with a diverse range of partners in Singapore and globally, and deliver a personalised, contextual and meaningful engagement to our customers.. Singapore Airlines has partnered Scent by SIX, a Singapore artisanal perfume label, to design SIAs signature scent. By using the website, you are agreeing to our Privacy Policy, Terms & Conditions and the use of cookies in accordance with our Cookie Policy. The first perfume I sold was 1724 PUKA (a scent inspired by Boracay) and I can still remember that it was a very friendly Filipino gentleman who bought and supported me. The motif has already been incorporated in merchandise sold on KrisShop and is an important element in the Airlines branding. Crafting Singapore's fragrance stories since 2014. brand? Batik Flora by Singapore Airlines will be progressively introduced at key customer-facing SIA locations from October 2021, starting with the SIA Service Centre at ION Orchard. While it will not replace the original batik motif of our cabin crews iconicsarong kebayauniforms, SIA will incorporate the new motif in upcoming marketing and branding assets. And I am blessed to have done this together with every single one at Scent by SIX. National carrier Singapore Airlines (SIA) has launched its new sonic signature, the Sound of Singapore Airlines. Enjoying a glass of wine in the lounge Or being inspired to book your next adventure through SIA advertising Sonifying every brand moment in a way no other brand has ever done before. It pays homage to both SIAs world-famous brand heritage and Singapores status as a garden city. No: MR85000769. The sonic signature comprises a variety of instrumental tracks that will be played on board the aircraft during boarding and landing, in Silverkris lounges, and at other customer touchpoints such as SIA service centres. Along the way I set a goal for myself, I told myself that one day I have to curate a signature scent for the Singapore Airlines. The new sonic branding, composed by the UK-based award-winning composer Rohan De Livera,is titled. As Singapores national carrier, we are also proud to work closely with and support several of the countrys leading brands to showcase the best of Singapore to our customers.

    fragments to be pieced together creating musical motifs. 2022 Tatler Asia Limited. After Avenel Investments Limited. A keen analyst of how developing tools can be applied to aviation news,Johnis at the forefront of social media in theaviation sector, broke the hijacking of Read More, The richness in design of all four of the lounges are superlative so much so that well just deal with two of them today: the First Class Lounge, available for Singapore Airlines top-tier cardholders as well as first and suites passengers, and The Private Room, the airlines famous super-premium lounge for ticketed first and suites class passengers only, often regarded as one of, A pair of meeting rooms serves colleagues or even families travelling together, while a glass-doored telephone call room features what can be argued is, In addition to the latest evolution of the Singapore Airlines multi-function pod in a gorgeous dark teal, there is a new modular seat pair that features low armchairs, a shared side table and readily accessible power sockets , 2014-2022 Runway Girl Network | Kirby Media Group, the only truly acceptable non-bar use of the high-top stool, Qantas lounge at London Heathrow delivers laid back luxury, Op-Ed: Time to banish the bane of the airport lounge: high-top stools. to position themselves front and centre, and those for whom luxury is private to cocoon themselves away.

    Choose to have your items delivered to you, anywhere in the world. SIAs iconic A Great Way to Fly jingle was also incorporated into each track. I told myself that I die die got to make it. AirAsia Philippines to resume flights to Bangkok, Bali, Cebu Pacific increases Iloilo and Tacloban flights from Cebu, Japanese startup regional airline Feel Air selects ATR aircraft, EVA Air to mount first route expansion to Europe in over two decades.

    All Rights Reserved. We did it. This super-premium lounge space is small, low, dark and intimate, like an upmarket private members club, in shades of medium petrol blue, copper and beige.. Here, too, Lalique inspirations include a domed light feature in sky blue. I am grateful to call you family. Batik Flora can now be purchased as a reed diffuser and as an eau de toilette spray perfume exclusively on KrisShop.com, SIAs flagship retailer. Singapore Airlines has always been committed to delivering a differentiated, meaningful and contextual experience for our customers. The event ran from 5pm to 12mn, I was anxious, tired but so so fulfilled, especially when there were so many kind-hearted Singaporeans whom, the moment they heard that I am Singaporean and that we are a home-grown brand, they bought their favourite scent right there and then. With just three SKUs, I did the first pop-up for Scent by SIX on a 1.2m x 1.2m table. The richness in design of all four of the lounges are superlative so much so that well just deal with two of them today: the First Class Lounge, available for Singapore Airlines top-tier cardholders as well as first and suites passengers, and The Private Room, the airlines famous super-premium lounge for ticketed first and suites class passengers only, often regarded as one of the best lounges in the world. A (Study Abroad) Picture is Worth a Thousand Words. Launched earlier this month, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. National carrier Singapore Airlines (SIA), Singapore Airlines May Become the First Fully Vaccinated Airline in the World, Singapore Airlines to Trial Covid-19 Digital Travel Pass, What it's Like to Get the Covid-19 Vaccine, According to a Singapore Airlines Stewardess. The instruments technology rooted the flowers in the E major tonality of the Great Way To Fly melody and allowed melodic We've partnered with Flights In Asia to provide our readers with an expanded region-wide content. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Amenities Newsletter Mon to Fri: 8:30am to 5:30pm (SG time) excluding public holidays in Singapore. A pair of meeting rooms serves colleagues or even families travelling together, while a glass-doored telephone call room features what can be argued is the only truly acceptable non-bar use of the high-top stool, one imagines to prevent it turning into a single passengers private office. Pre-order and collect your items on board your next Singapore Airlines or Scoot flight. The design draws its inspiration from the original batik motif of the iconic SIA cabin crew sarong kebaya, as well as 10 flowers native to Singapore. Observing proper netiquette is a must. How do you translate the new visual world of SIA - the vibrant colourful melange of the Batik - into a new sound world for the The sonic fabric of the brand was already a part of Rohans lived experiences. I see solid, good, hardworking people with good hearts. All colours have frequencies and so do sounds.Could we build an instrument with the technologies to connect the two? The space is a real departure from the double-height previous Private Room, which was impressive in scale but felt almost cathedral-like in effect. The Private Rooms light fixture is very impressive. SIAs sonic signature was composed by award-winning composer Rohan De Livera, drawing inspiration from the new SIA batik motif. Although we have the right to fully exercise the freedom of expression, we have to use it wisely and respectfully. At that point, I had my first child and backing out was not an option. We began with a simple prototype that enabled the Batik flowers to speak and sing. Explore our selection of products that are available for those who are not flying. Lee Lik Hsin, Executive Vice President Commercial, SIA said: The Sound of Singapore Airlines embodies both our heritage and a seamless flying experience, supported by new digital solutions while reinforcing the world-class service standards that the Airline is known for. The airline has also just revealed a new soundtrack, part of the airlines branding arsenal that helps stimulate all five of the senses, titled The symphony of flowers. This is a multimedia brand refresh, that all stemmed from the iconic uniform, that will keep the airlines future brand touchpoints contemporary and exquisitely elegant for years to come. While theres the obvious cost efficiencies in leaving these garments untouched, the design is also a classic Pierre Balmain stalwart, unchanged since 1974.

    It can be heard on SIAs social media channels as of today. All performed and recorded by the Budapest Symphony Orchestra. It will be progressively introduced in other customer-facing SIA locations, including the redeveloped SilverKris Lounge at Singapore Changi Airport Terminal 3 when it reopens. He has a special relationship with Singapore Airlines and the Great Way To Fly melody - always flying with SIA to Asia on 197401891E | GST Reg. After months of composing, over 30 minutes of through-composed music was written by Rohan with the Batik instrument. Batik Flora by Singapore Airlines will provide a unique sensory experience to our customers, leaving them with something to reminisce about their journey when they fly with SIA.

    Earn up to 4 KrisFlyer Miles for every S$1 spent and use your KrisFlyer Miles to redeem your purchases. The instrument building team was bolstered with the skills and expertise of Dominic Murcott and Matthew Hill. And that privacy is key to the success of the lounges design, enabling people who want to be seen dare we say the words Crazy Rich Asians? Singapore Airlines Gives The Gift of Origami! This is a dream come true, for me and the folks at Scent by SIX. One person's green could be the sound of a G major chord.Another's could be a Bb diminished.We needed While it will not replace the original batik motif of the SIA cabin crews iconic sarong kebaya uniforms, SIA will incorporate the new motif in upcoming marketing and branding purposes. This is a melody that will resonate with our customers, and will be easily associated with their travels onboard Singapore Airlines., (Related: What it's Like to Get the Covid-19 Vaccine, According to a Singapore Airlines Stewardess). The holy grail, twice in two lounges! To learn more, click here. Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: As travel gradually resumes, our customers from around the world can enjoy even more uniquely Singaporean experiences when they fly with Singapore Airlines. These initiatives are part of SIAs efforts to engage its customers senses for a truly elevated experience. We use cookies to improve your experience on our site and to show you relevant advertising. Love podcasts or audiobooks? Throughout, the batik motif and the partnership with Lalique brings a real sense of identity to the lounges a sort of refined whimsy which might otherwise fail to shine through in what are distinctly elegant spaces. De Livera, together with musician Dominic Murcott and select SIA cabin crew and ground staff, spent several weeks examining the flowers in the batik motif and developing their color frequencies into 14 sets of melodic fragments. the sound of Singapore Airlines. While the design draws its inspiration from the original batik motif, the new design focusses on 10 flowers native to Singapore. To make the night train the Unilevers oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025. An interactive instrument that could be played by anyone, anywhere. Inspired by flowers native to Singapore, this elegant batik motif is a representation of the heritage and grace of the world class airline. The Private Room also features a dining area, play room to keep little ones busy, and a variety of seating spaces that will serve solo travellers, couples, and families well. SilverKris. Runway Girl Network uses cookies. And a powerful piece of sonic branding technology was built. All rights reserved. normally connected.

    Batik Flora is born. As part of its ongoing efforts to provide a unique sensory experience to its passengers, Singapore Airlines (SIA) has introduced a signature scent that is light, refreshing and tropical, using flowers that are native to Singapore and seen in SIAs batik motif. Love Croatia.

    Image: Singapore Airlines.

    Characterized by floral notes from the Aquatic Ginger, Common Dianella, Seashore Purslane, Simpoh Lak, Utania Nervosa and White Kopsia, Batik Flora was first introduced at the airlines Service Centre in ION Orchard in October 2021. Notify me when the item is back in stock. Created in collaboration with Scent by SIX, a Singapore-based artisanal perfume label, the scent is reflective of our beautiful garden citya scent of home and what we hold close to our hearts, says Scent by SIX founder Jason Lee. These spots fit the Holy Grail of lounges. Indeed, for all these lounges, that will be the real test.. Duke Ellington, Pharrell and even David Hockney are all synesthetes. I feel happiness to read the content that you are posting.branding agency, The quality of your blogs and conjointly the articles and price appreciating.branding agencies. Thank you, Singapore Airlines, for taking us on board. BAs outstation lounge outlier: Genevas hidden gem, The key to lounge design: creating the perfect spot for everyone, The surprising importance of a lounge for an independent traveler, What airlines can learn from Singapore Airlines Private Room, Press Release: URW joins team to deliver $9.5b Terminal One at JFK, Iridium stays focused on strategy despite Inmarsats SwiftJet plan, SITA highlights connected aircraft benefits in post-pandemic world, Airlines go bananas for plant-based meals, Press Release: Singapore Airlines brings A380 back to JFK. The scent includes floral notes from six flowers in SIAs batik motif: Aquatic Ginger, Common Dianella, Seashore Purslane, Simpoh Lak, Utania Nervosa, and White Kopsia. Producing tailored, emotional sound experiences for every touchpoint on the SIA customer journey : Every sound moment weaving together the innovation of the Batik instrument and the brands history of the Great Way To Fly

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